From the war in Ukraine to Roe v. Wade, brands these days are expected to speak out on social issues yet often struggle with the right words and actions. Many keep quiet out of fear they'll say the wrong thing. But staying silent can also send the wrong message.
Every crisis will be unique with exceptional and unanticipated circumstances – building a systematic method to assess and address an adverse event can help optimize your response.
Building an Effective Coordinated Response Process and a Crisis Communications Readiness Plan Can Prepare You When Your Brand is Under Pressure to Take Action
Audit Existing Communications and Assess Vulnerabilities
Establish Foundation and Formalize Process
Implement and Pressure Test Crisis Preparedness Protocols